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The brand underwent a revitalization process to introduce a new line of products that would appeal to its existing customer base. As a result, the branches required a facelift to align with the brand’s new communication style.
The concept was adapted for one of Shaheen’s branches using a mirrored design, where the first half of the design reflects the second half. The branch was equipped with dispenser storage for coffee beans, allowing for convenient refills at the counter, along with a concealed back service area. Furthermore, a dedicated corner was incorporated to clearly showcase the new products.
Shaheen’s new colors and materials, along with meticulously designed lighting units, played a crucial role in conveying the brand’s identity. These materials served as the foundation of the brand’s visual elements, providing a distinct and cohesive branding experience.